At heart of my work is a desire to create both explorative and beautifully crafted content. Above all else I want retain a deeply rooted conviction to not only deliver effective work but that exceeds expectations.
Concept : Alexander Lieven
3D Visualisation : Alexander Lieven
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All contents © copyright 2006-2019 Mojo Communications Limited and Alexander Lieven. All rights reserved.
While at Saatchi & Saatchi I was the lead creative and designer for Parallel, the UK’s first hybrid 5G powered club night, bringing simultaneous live DJ sets from different locations together across EE’s award winning 5G network. The first event went live in Liverpool with local DJ’s, Yousef and Mele, dj’ing back-to-back from separate roof tops in the city, all over 5G. The second event was in Manchester with headliner, Hot Since 82, dj’ing back-to-back with up-and-coming local artists. Initial results show views of the sets are well over a million and rising every day still. One of the biggest successes for EE was being able to capture such an acute portion of their target audience – results proved Beatport was bang on for a partner to this event.
Creative Director : Will John
Art Direction & Copy : Alex Lieven
Design : Alex Lieven
I was asked to come in a work on the pitch for The Royal Horticultural Society. The RHS wished to align its Gardens and Membership communications and reflect their bold and confident vision ‘to enrich everyone’s life through plants, and make the UK a greener and more beautiful place’. The brief was to produce a new, singular campaign identity to work across all Membership and Gardens communications.
It was obvious from day one this objective to inspire the public to visit RHS Gardens through beautiful and high impact identity that in turn would drive conversion to membership on site through hard working and clear messaging wasn’t being achieved and I set to work. With use of macro photography to capture close-up, evocative, natural beauty that reflects the inspirational moments that visitors to the RHS gardens will experience was key. Each image becomes the palette for a garden and therefore a strong branding device that’s routed in authenticity.
Then with a strong campaign identity I moved onto creating a system for the large variety of comms which will be displayed through onsite collateral as well as press ads and out of home advertising and has since been adapted to each of the RHS Gardens. The client said, "One of the best pieces of work any agency had ever produced for the RHS."
Creative Director : Andy Kelleher
Branding & Creative : Alexander Lieven
To activate Nissan’s sponsorship of the 2019 Cricket World Cup, I was tasked to create a series of new key assets aimed at showing where innovation in-car technology meets moments of innovation in the game of cricket for print, film and social media.
The activation component involved a journey, lead by former cricketer Phil Tufnell, to amplify the excitement of cricket lovers and to try and convert some of the cricket naysayers around the country.
The Nissan Excitement Algorithm, tracked, measured and analysed social sentiment towards cricket and the Cricket World Cup. This information was used to create mechanisms for content, activations and rewards – the most coveted of which were tickets to the historic World Cup final.
Creative Directors:
Mat Joiner / Rory McCaskill
Concept: Alex Lieven
Art Direction: Alex Lieven
Retouching: Alex Lieven
Stadium Render: Curious
If something’s worth doing, do it like you mean it.
MEANTIME has pioneered the British craft beer movement since 1999. In a bold step up from previous campaigns, Above+Beyond had won a strategic pitch and now needed to show Meantime really does MEAN IT, in a campaign that remained true to the brewer’s founding belief that good beer comes from going the extra mile and doing things properly. My challenge was to give a visual language for this first outdoor campaign, a call to arms, an announcement for it's political manifesto.
The MEAN IT message was spread across key areas of London in a month long campaign of authorised fly-postering and strategic takeovers of out-of-home sites including an iconic mural on Shoreditch High Street with illustrations of Meantime’s beers, complete with a tagline that expresses the brewer’s belief that if you’re going to bother having a beer, have a proper beer.
The campaign will continue into 2017 with nationwide activity across outdoor media, digital, PR and social.
Creative Director : David Billing
Design & Art Direction : Alexander Lieven
3D : David Turfitt
https://www.meantimebrewing.com
The right to produce a copies of this work is protected by Copyright.
All contents © copyright 2006-2019 Mojo Communications Limited and Alexander Lieven. All rights reserved.
Illustration taken from sketch to illustator vectors and finally into photoshop. The headlines integrates cycling components into the typography and key line iconography into its background.
Concept : Alexander Lieven
Illustration & typography : Alexander Lieven
The right to produce a copies of this work is protected by Copyright.
All contents © copyright 2006-2019 Mojo Communications Limited and Alexander Lieven. All rights reserved.
I'm Okay, It's Fine and I'm Good
The campaign for #worldmentalhealthday appears as an oxymoron to their distressed aesthetic.
Concept and typographic illustrations were completed over two weeks from sketches to illustrator vectors and finally into photoshop.
Concept : Alex Lieven
Typography : Alex Lieven
The right to produce copies of this work is protected by Copyright.
All contents © copyright 2006-2019 Mojo Communications Limited and Alexander Lieven. All rights reserved.
UEFA Champions League
This work aimed to align series of new key assets for Nissan's Sponsorship of the UEFA Champions League and Premier League Football highlighting the players’ skills to the tech featured in the cars. In case you were wondering, it took Coutinho one take. Pure class.
Creative Directors:
Mat Joiner / Rory McCaskill
Concept: Alex Lieven
Art Direction: Alex Lieven
Key Visual: Alex Lieven
Final 3D & Retouching : Curious
Pure Via, the sweetner made from the Stevia plant, launched in the UK in 2011 and sales grew quickly.
I was tasked to help develop the creative identity to grow awareness of the brands natural proposition and build their position in the UK sweetener market.
The ‘Let’s Spoon’ concept took the common ‘ you must reduce sugar from your diet’ notion and flipped its on its head, encouraging people to confidently embrace their sweet tooth in a natural and very low calorie manner.
After the successful launch of TalkTalk's new branding, we were asked to create the next outdoor campaign execution. The fresh bold and chunky style illustrated TalkTalk TV's new updated offering. The art direction style and typographic design create a fun and interesting take on each week's promotion with a mixture of spirited headline copy and illustrated imagery.
Executive Creative Director : Micky Tudor
Creative Director : Jimmy Hunter
Head of Design : Louise Sloper
Design & Art Direction : Alex Lieven
3D & Retouchng : David Turfitt
Recently featured in Lürzer's Archive 6-2014
http://www.luerzersarchive.net
The right to produce a copies of this work is protected by Copyright.
All contents © copyright 2006-2019 Mojo Communications Limited and Alexander Lieven. All rights reserved.
EE’s Full Fibre Max offers customers the strength to connect 100 devices at once with an ultrafast gigabit connection on brand-new cutting-edge broadband technology, powered by BT. This print campaign is all about how EE broadband that can handle anything you throw at it, with real-life demonstrations helping to communicate that in a really exciting way.
Executive Creative Director : Will John
Creative Director : Alex Lucas
Creative Director : Jon Farley
Head of Design : Kerry Roper
Design Director : Kris Miklos
Design & Art Direction : Alex Lieven
With London 2012 set to be the most branded & badged Olympics to date, our brief was to create a credible role for Cadbury Dairy Milk, which was as utterly unique as the brand's previous communications.
I was tasked to help develop the brand and translate that on-pack, in print and online and position Cadbury as playful ringleaders of the nation’s support for Team GB. We invited the whole nation to take centre stage by helping to re-record versions of 6 iconic power training anthems.
The search for voices to push Team GB towards gold included hitting the road with traveling recording booths, live radio phone-ins & our very own online recording studio – before performing them in a way only Dairy Milk could. At the top of a hill in rural Wales, from inside ping-pong tables, even underwater!
The campaign, which has spanned TV, digital, events, on-pack, in-store & mobile, has so far delivered over 327m opportunities to see, with the brand now a more recognised Olympic sponsor than Adidas.
Creative Directors : Oliver Green
Head of Design : Tom Butler
Design : Tom Butler & Alexander Lieven
Creative : Alexander Lieven
https://www.keepourteampumped.com/
The right to produce a copies of this work is protected by Copyright.
All contents © copyright 2006-2019 Mojo Communications Limited and Alexander Lieven. All rights reserved.
After the successful launch of TalkTalk's new branding, we were asked to create the next outdoor campaign execution. The fresh bold and chunky style illustrated TalkTalk TV's new updated offering. The art direction style and typographic design create a fun and interesting take on each week's promotion with a mixture of spirited headline copy and illustrated imagery.
Executive Creative Director : Micky Tudor
Creative Director : Jimmy Hunter
Head of Design : Louise Sloper
Design & Art Direction : Alex Lieven
3D & Retouchng : David Turfitt & Rob Swainson
Recently featured in Lürzer's Archive 6-2014
http://www.luerzersarchive.net
The right to produce a copies of this work is protected by Copyright.
All contents © copyright 2006-2019 Mojo Communications Limited and Alexander Lieven. All rights reserved.
Tennent's Lager is Scotland's favourite drink - and perhaps its most loved brand. It is a true institution, so we thought it would be fun to present it like a public utility, serving the nation with helpful advice and information. Warning: contains words like "honkin" ("rubbish") and "taps aff" (used when you take your top off, in nice weather). We took full advantage of media, placing "free pens" outside a betting shop and having a huge building wrap up in time for a visit from Jeremy Corbyn.
All the headline were created in photoshop and are fully editable. This was to allow the work to be supplied to agency partners to generate their own campaign lines.
Creative Director : Danny Brooke
Copy : Charlie Hurst and Eddie Fisher
Design & Art Direction : Alexander Lieven
https://www.luckygenerals.com/tennants
The right to produce a copies of this work is protected by Copyright.
All contents © copyright 2006-2019 Mojo Communications Limited and Alexander Lieven. All rights reserved.
Space were pitching to Heineken for Ale brand John Smith’s sponsorship of horse racing. The brand wanted to use its long standing involvement with the sport in a more effective way. My solution was simple: involve your loyal drinkers more in the sport they love by offering them a share in a real racehorse, called Smithy. I came up with the idea on reading the client's brief, which highlighted how much they wished to return to John Smith’s ‘No Nonsense’ positioning. Now, 10,000 people own a share in a No Nonsense racehorse and Agency Space are the proud winners of six awards.
Creative : Alexander Lieven
IPM Awards 2012 – Silver
John Smith’s – Smithy the Horse
IMC European Awards 2011 – Bronze
John Smith’s – Smithy the Horse
IPM Awards 2011 – Silver
John Smith’s – Smithy the Horse
IPM Awards 2011 – Gold
John Smith’s – Smithy the Horse
MAA World Wide 2011 – Globe Award
John Smith’s – Smithy the Horse
MAA Awards 2011 Best Creative Sales Promotion
John Smith’s – Smithy the Horse
The Jumbone Nom Machine – 'It goes om & nom & nom' was our way of communicating the product truth that Pedigree's Jumbone is officially the longest lasting dog treat.
The Nom Machine on Facebook gave users the opportunity to upload their content to create the world's longest non-stop Nom by mixing people's doggy videos with Nom sound effects and nonsense which in turn inspired a short 15 second TV ad.
Creative Director : Oliver Green
Head of Design : Tom Butler
Design & Art Direction : Alexander Lieven
https://apps.facebook.com/nonstopnom/
The right to produce a copies of this work is protected by Copyright.
All contents © copyright 2006-2019 Mojo Communications Limited and Alexander Lieven. All rights reserved.
The Golden Age of Hollywood. Behind closed doors, aspiring actor Sidney Poitier is offered a lucrative contract that could make him a superstar. But what is he willing to sacrifice?
From the writer of award-winning, sold-out, For Black Boys Who Have Considered Suicide When The Hue Gets Too Heavy, Ryan Calais Cameron’s explosive new play explores identity, resilience, and integrity as it examines a true event in 1950s Hollywood and the reality of a Black actor’s journey to stardom.
For this play, directed by Kiln Associate Director Amit Sharma (The Boy with Two Hearts), I was asked to explore concepts which examined this moment in a career which paved the way and changed perceptions, cementing the legacy of a Hollywood icon.
"Wispa Gold is Back" was part of Keep Team GB Pumped. It was the second biggest confectionery NPD launch in the past six years - second only to Wispa - and delivered strong incremental sales to the category.
I developed the new limited edition pack, press and outdoor campaign, emphasising the GOLD and its reference to the olympics and Team GB with the medal ribbon. The re-launch was supported by an incremental £1.5m marketing spend across in-store and outdoor activity and online.
The campaign was timed to coincide with Paul Oakenfold's BMX remix of Spandau Ballet's Gold.
Creative Directors : Fabian Braun
Head of Design : Tom Butler
Design & Creative : Alexander Lieven
https://www.keepourteampumped.com
The right to produce a copies of this work is protected by Copyright.
All contents © copyright 2006-2019 Mojo Communications Limited and Alexander Lieven. All rights reserved.
Virgin Atlantic briefed us on a press advert to persuade travellers flying with them was more comfortable so I created the 'sleepy eyes', a disruptive visual reminder that Virgin Atlantic was the only way to fly long-haul comfort.
Creative : Alexander Lieven
Photography & Retouching : In-house
Help for Heroes
Shepherd Neame, Britain's Oldest Brewery, wished to show their support for the 'Help the Heroes' charity with their ale brand 'Spitfire'.
The important thing here was to remember that the idea should feel like it was from Spitfire but be respectful to those it's helping.
Creative Direction : Alexander Lieven
Design : Alexander Lieven
Photography & Retouching : Alexander Lieven
After the successful launch of TalkTalk's new branding, we were asked to create the next press campaign execution. The fresh bold and chunky style illustrated TalkTalk TV's new updated offering. The art direction style and typographic design create a fun and interesting take on each week's promotion with a mixture of spirited headline copy and illustrated imagery.
Creative Directors : Micky Tudor & Jimmy Hunter
Design & Creative : Helen Rogerson, Sam Preece & Alex Lieven
3D & Retouchng : David Turfitt
The right to produce a copies of this work is protected by Copyright.
All contents © copyright 2006-2019 Mojo Communications Limited and Alexander Lieven. All rights reserved.
"The courage to stand tall, stand out and stand up for what you believe in, counts. It’s who we are. It’s how we work. And it’s what helps us uncover simple truths that transform brands. Truths we share in brave new ways to win hearts, blow minds and change lives."
Vector based typographic poster for Brave, London.
Creative Director : Colin Jones
Typography : Alex Lieven
Art Direction : Alex Lieven
McCann London were looking for someone to design a new campaign look and feel to launch the most competitive Halo multiplayer game ever, Halo 5: Guardians, and help gamers find the right players for their squads. Working with the creative team I set the look and feel for ‘Squadvertiser’ a templated system to help gamers to make their own personalised ads through a specially created interactive website Squadvertiser.com.
Creative Directors : Jamie Mietz, Sanjiv Mistry & Chad Warner
Head of Art : Michael Thomason
Art Director : Jacob Björdal
Copywriter : Jim Nilsson
Design : Alexander Lieven & Danny Elliot
Emoji story for cyberbullying and education charity CLAY.
The concept behind the story was to show how virtual life can have real life consequences. To do this I created a set of lifelike emojis to bring a sense of realism to the story of a girl who shares private images with her boy friend only for him to share it over the internet.
Art Direction & Copy : Alexander Lieven
Design : Alexander Lieven
Campaign for Green & Black’s shows how organic ingredients collide to create the chocolate that goes into every bar. Contradicting the traditional portrayals of nature in advertising, the work offers viewers the real deal – rugged, raw, visceral, untamed nature in all its glory.
The EE Rising Star Award is the only award presented at the EE BAFTA Film Awards that is determined by a public vote. Running since 2005, the award honours an emerging actor or actress who has demonstrated exceptional talent and ambition and has begun to capture the imagination of the British public.
