McCann London were looking for someone to design a new campaign look and feel to launch the most competitive Halo multiplayer game ever, Halo 5: Guardians, and help gamers find the right players for their squads. Working with the creative team I set the look and feel for ‘Squadvertiser’ a templated system to help gamers to make their own personalised ads through a specially created interactive website Squadvertiser.com.
Creative Directors : Jamie Mietz, Sanjiv Mistry & Chad Warner
Head of Art : Michael Thomason
Art Director : Jacob Björdal
Copywriter : Jim Nilsson
Design : Alexander Lieven & Danny Elliot